Investment Strategy: Factor Investing

Unlock Higher Returns with Factor Investing

Leverage Proven Investment Strategies to Grow Your Wealth

At WiseFactors, we utilize factor investing — a strategy grounded in Nobel Prize-winning research — to help you achieve superior long-term returns. By focusing on specific, proven factors, we construct portfolios designed to outperform traditional market approaches.

Key Factors Driving Your Returns:

Size Premium

Investing in smaller companies can yield higher expected returns compared to larger firms. Our portfolios strategically include small-cap stocks to capture this advantage.

Value Premium

Value stocks, characterized by low price-to-book ratios, have historically outperformed growth stocks. We emphasize value-oriented investments to enhance your portfolio’s performance.

Global Diversification

Companies with strong profitability metrics, such as high gross operating margins, tend to deliver higher expected returns. We prioritize financially robust firms to boost your investment outcomes.
What Are Factors?

The Building Blocks of Long-Term Success

At WiseFactors, we believe that investing shouldn’t be complicated. Traditional financial advisors charge high fees, robo-advisors follow generic models, and market timing is a game no one wins.
We created WiseFactors to deliver a research-backed, globally diversified investment experience—fully automated, low-cost, and designed for long-term success.

Factors are characteristics that drive higher investment returns over time.
At WiseFactors, we use Nobel Prize-winning research to identify and target these proven factors, helping you grow your wealth systematically and confidently.
Here’s why factors matter:
Align your portfolio with financial science
Minimize risk by focusing on data, not speculation.
Provide a roadmap for achieving higher returns.

Why Factor Investing Works—It’s Backed by Research, Built for Results

Markets may fluctuate, but factors provide stability and reliability. By systematically targeting these drivers of returns, WiseFactors eliminates guesswork and emotional decision-making.

Data-Driven

Factors are rooted in decades of academic research, not trends or speculation.

Globally Diversified

Portfolios are spread across U.S., International, and Emerging Markets to reduce risk.

Enhance Returns Over Time

Factor investing aligns with long-term financial goals, helping you stay on track over the long haul.
What Are Factors

How Factors Build Your Portfolio

WiseFactors integrates factor investing into every portfolio we create. Here’s how we put the science to work for you:

Identify Opportunities

We analyze global markets to target the most impactful factors.

Optimize Your Portfolio

Each investment is aligned with factors like size, value, and profitability.

Monitor and Adjust

We continuously refine portfolios to ensure alignment with market trends and your financial goals.

FAQs About Factors

What You Need to Know About Factor Investing

Factors focus on specific traits that have been proven to drive returns, rather than speculation or timing the market.

By diversifying across multiple factors and global markets, we help stabilize returns and minimize volatility.

Absolutely. Factor investing simplifies decision-making and is suitable for both beginners and experienced investors.

Download our Free Guide:

The Investor’s Guide to Growing Wealth: 5 Simple Steps to Confident Investing

Ready to take control of your financial future? Download “The Beginner’s Guide to Growing Wealth: 5 Simple Steps to Confident Investing” and learn how to grow your money the smart way.