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About Us

Investing Reimagined for the Modern World

Smart, research-backed investing—without the complexity

Who We Are

Who We Are

A Smarter Way to Build Wealth

At WiseFactors, we believe that investing shouldn’t be complicated. Traditional financial advisors charge high fees, robo-advisors follow generic models, and market timing is a game no one wins.
We created WiseFactors to deliver a research-backed, globally diversified investment experience—fully automated, low-cost, and designed for long-term success.

Our approach is simple:

Built on Nobel Prize- winning research

No guesswork, just science.

Globally diversified portfolios

Invest in 12,000+ companies across 40+ countries.

Low-cost, 
transparent pricing

Just 0.50% per year, with 
no hidden fees.

100% automated investing

No meetings, no calls—just results.
See Our Investment Strategy
The bottom line? You get the smartest investment strategy, without the stress.
How We’re Different

The Wisefactors Difference

The financial world is full of high fees, market speculation, and emotion-driven investing. 
WiseFactors removes the noise and focuses on what actually works.

Evidence-Based Investing

Our strategy is rooted in decades of academic research.

No Guesswork, Just Data

We don’t time the market. We trust a systematic, long-term approach.

Automation That Works for You

Your portfolio is managed 24/7, with automatic rebalancing.
We don’t chase trends. We build wealth for the future.
Start Investing Today with Low Fees
Security & Compliance

Built on Trust, Backed by Security

At WiseFactors, your security is our top priority. Our platform follows the highest industry standards to ensure your investments and personal data remain protected.

Evidence-Based Investing

Our strategy is rooted in decades of academic research.

No Guesswork, Just Data

We don’t time the market. We trust a systematic, long-term approach.

Automation That Works for You

Your portfolio is managed 24/7, with automatic rebalancing.
We believe that transparency builds trust—and trust is the foundation of great investing.
Start Investing Today with Low Fees
Meet Our Team

The Experts Behind WiseFactors

WiseFactors was built by a team of investment professionals, financial experts, and technology innovators with a shared vision: to bring the best investing strategies to everyday investors.

Jeff Coyner
30+ years experience

Chartered Financial Analyst (CFA), Charter Holder I Proprietary U.S. Govt. Bond Trader I Portfolio Manager, General Motors Treasurer’s Office I MBA, Kellogg Graduate School of Management, Northwestern University I BSEE, Michigan
State University

Jeff Holland
30+ years experience

Accredited Investment Fiduciary (AIF) I Professional Money Manager I Equity Options Market Maker, CBOE I Commercial Credit Analyst, First of America Bank I BS, Miami University

With WiseFactors, you get the power of financial science, the ease of automation, and the trust of a fiduciary partner.
See Our Investment Strategy
Your guide to smarter, stress-free investing powered by Nobel Prize-winning research.
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Legal

WiseFactors’ assets are custodied at TD Ameritrade Institutional, one of the world’s largest brokerage firms. TD Ameritrade is a member of the Securities Investor Protection Corporation (SIPC) which protects your account up $500,000. For details please visit SIPC.org.

WiseFactors is owned by VIA IV Investment LLC. VIA IV investments LLC is an Illinois registered investment advisor. By using this website, you accept our Terms of Use and Privacy Policy. Past Performance is no guarantee of Future results. Any historical returns, expected returns, or probability projections may not reflect actual future performance. All securities involve risk and may result in losses. We do not provide financial planning services to individual investors. WiseFactors does not provide tax advice and does not represent in any manner that the outcomes described here in will result in any particular tax consequence. Prospective investors should confer with their personal tax advisors regarding the tax consequences based on their particular circumstances. WiseFactors assumes no responsibility for the tax consequence for any investor of any transaction.
1 WiseFactors charges a 0.50% annual management fee. ETFs in your portfolio have their own low expense ratios, typically ranging from 0.03% to 0.25%. These fees are charged by the ETF providers and are not collected by WiseFactors.
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